The pitch deck structure that gets meetings: ten slides, in this order.
Problem, solution, market, traction, business model, competitive landscape, team, go-to-market, financials, ask. That is the whole template. The hard part is filling it with your brand and your argument, so Lurio generates the deck for you: every slide on your brand, checked by review agents before an investor sees it.
The 10-slide pitch deck structure
This is the sequence investors expect at seed and Series A. Keep the order: each slide sets up the question the next one answers.
01
Problem
Name the pain in your customer's words, not yours. One clear problem beats three vague ones: if the investor doesn't nod at this slide, nothing after it lands. Make it specific enough that the reader can picture who suffers and when.
02
Solution
Show what you built and connect it directly to the problem slide. Lead with what the customer can now do, not a feature list. One screenshot or one sentence of product beats a paragraph of vision.
03
Market
Size the opportunity from the bottom up: who buys, at what price, how many of them exist. A believable number you can defend beats a giant number you can't. Name the wedge you enter through, not just the total.
04
Traction
Show your strongest evidence of momentum: revenue, usage, retention, pilots, or signed letters of intent. Plot it over time so the direction is visible at a glance. If the numbers are early, show the slope, not just the total.
05
Business model
Explain who pays, how much, and how often. Show the path from one customer's payment to a repeatable engine. Keep pricing simple here and let the appendix carry the detail.
06
Competitive landscape
Name real competitors, including the status quo of doing nothing. Position yourself on the one or two axes where you genuinely win, and be honest about where you don't. Investors trust founders who know exactly who they're up against.
07
Team
Show why this team wins this market. One line per person: the experience or insight that maps to the problem. Cut any title that doesn't explain an advantage.
08
Go-to-market
Explain how the next hundred customers arrive: the channel, the motion, and the cost logic behind it. Tie it to the traction you already showed. A single working channel beats a list of five you might try.
09
Financials
Show the next few years at the level a board would read: revenue, burn, headcount, runway. The numbers must reconcile with your traction and business model slides, because inconsistency here is what kills credibility.
10
Ask
State the amount you're raising and what it buys: the milestones this round reaches. End with a direct next step. An ask that names a concrete use of funds is what turns a read into a meeting.
Why a generated deck beats a template
Skip the template. Get the structure that wins, generated on your brand.
A template gives you a layout
The file was never the hard part. A template still leaves you supplying the brand, the copy, and the argument, which is where the real time goes. And because everyone starts from the same file, every deck built from it looks the same.
Lurio starts from your brand
Paste your website and Lurio builds your brand guidelines: colour, type scale, logo usage, voice, spacing. It then drafts every part of the structure above on that brand, with your content, so nothing looks dropped into someone else's design.
Review agents critique before you send
A template can't tell you whether the argument holds. Five review agents (Strategy, Narrative, Data Integrity, Brand Compliance, Audience Fit) critique every page with cited findings, and nothing ships without your sign-off.