Or fast AI drafts.
Gamma drafts decks fast. Lurio drafts on your brand from your website, builds the narrative spine from your source material, animates every slide cinematically, and runs every page past five review agents before you send. Same canonical story, multiple editions cut in minutes.
Free forever, no credit card. Lurio vs Gamma below.
The short answer
Choose Lurio when a deck has to defend itself in front of a client or investor: it drafts on your brand, tunes the story to your buyer, and runs five review agents over every page before you send. Choose Gamma when you are a solo creator who needs a fast first draft and review happens in your own head.
01 · At a glance
Where each tool wins, side by side.
02 · Pick by job
An honest read on where each one is genuinely the better answer. No straw men.
Best for Lurio
01
Agencies sending client proposals every week
When every proposal has to be on-brand, internally consistent, and reviewable by a partner before it ships, you need the critique layer, not just a faster way to draft.
02
Teams that have lost a pitch to an off-brand deck
Lurio enforces your brand on every slide and a Brand Compliance review agent flags drift. Junior team members ship work that looks like a partner reviewed it.
03
Anyone who needs an audit trail
Every critique is cited back to source material. Every change is logged. Every approval is on record. Compliance, regulated industries, and senior-reviewed firms need this.
Best for Gamma
01
Solo creators who need a first draft fast
Gamma is excellent at the cold-start problem: give it a prompt, get slides. If you're a one-person shop and review is in your head, Gamma's speed is hard to beat.
02
Content marketers shipping educational decks
Workshop slides, blog summaries, internal training: Gamma's prompt-to-deck flow handles these well when brand fidelity is secondary.
03
Teams already standardised on Gamma
If your org has paid seats and templates set up in Gamma, the switching cost is real. Lurio is the answer when the review gap becomes the bottleneck.
03 · The trade-offs
No tool wins on every dimension. Here is exactly where each one trades.
Strengths
Narrative spine shaped from your source material, story tuned to the buyer, not a research briefing
Brand pulled from your website automatically and applied to every slide
Cinematic motion by default: text reveals, animated counters, hover layers, live elements
Five review agents critique every page with citations back to your knowledge
Audience Editions: one canonical deck, many tailored editions per buyer or vertical
Free forever; Pro $15 / Intelligence $29 per user / month
Trade-offs
Younger product, with fewer templates than Gamma's mature library
Best fit when the deck has to defend itself; less optimised for casual decks
Cinematic + critique workflow takes a session to learn
Strengths
Very fast cold-start: prompt → slides in one step
Large template library and theme variety
Strong solo-creator and team-of-one ergonomics
Mature mobile and presentation views
Trade-offs
No AI critique or review layer, so you send what was drafted
Brand fidelity depends on manual theme/style management
No custom review agents on your firm's knowledge
Limited analytics on viewer engagement
04 · The evidence
Independent research on how B2B buyers actually read decks. This is the problem the review layer exists to solve.
17%
of a B2B buyer's purchase journey is spent with any one supplier. The rest of the time, your deck argues your case without you in the room.
Source: Gartner, The New B2B Buying Journey
Under 3 minutes
is the average time a reader spends on a deck, with attention concentrated on a handful of slides rather than spread evenly.
Source: DocSend deck engagement research
40–60%
of qualified B2B pipeline ends in no decision at all, most often because the buyer fears making a mistake, not because a rival won.
Source: Dixon and McKenna, The JOLT Effect
Pricing
Lurio: Free forever, Pro $15/user/month, Intelligence $29/user/month. Gamma: Free with credit limits, Plus and Pro tiers. Check gamma.app/pricing for the latest.
The verdict
If your decks have to defend themselves in front of a senior buyer (on your brand, story-tuned, cinematic, critiqued) Lurio is the answer. If you're a solo creator drafting internal or educational content where speed beats everything else, Gamma is the right tool.
Free forever, no credit card. The same canonical story Lurio critiques against, not the draft Gamma sends.