Lurio
vs
Pitch
Or a collaborative canvas.
Pitch made collaborative deck-building feel like Figma. Lurio adds what Pitch doesn't: brand pulled from your website, narrative spine shaped from your source material, cinematic motion on every slide, and five AI experts critiquing every page before you send.
Free forever, no credit card. Lurio vs Pitch below.
01 — At a glance
Where each tool earns its seat in your stack.
02 — Pick by job
An honest read on where each one is genuinely the better answer — no straw men.
Best for Lurio
01
Agencies where the bottleneck is partner review, not draft
Drafting is solved everywhere. Review isn't. Lurio's experts catch what your best reviewer catches — internal contradictions, data mismatches, narrative gaps — before the partner sees the deck.
02
Firms with a knowledge base they want enforced
Upload past-winning proposals, methodology decks, case studies. Custom experts trained on that knowledge critique every new deck against your firm's standards.
03
Regulated work that needs a paper trail
Every critique is cited. Every change is logged. Every approval is on record. The audit trail is the product, not an afterthought.
Best for Pitch
01
Teams where five people edit one deck live
Pitch's collaborative editing is best-in-class. If concurrent editing is your hot path, Pitch deserves the seat.
02
Design-led decks with custom layouts
Pitch gives more visual freedom than most AI-led tools. If your decks live or die on bespoke layouts, Pitch's canvas is generous.
03
Internal teams where review is a meeting
If your review process is a Tuesday call where the team flips through slides together, Pitch's collaboration model fits that workflow naturally.
03 — The trade-offs
No tool wins on every dimension. Here is exactly where each one trades.
Strengths
Narrative spine built from your source material — story tuned to the buyer, not a templated outline
Brand pulled from your website automatically and applied to every slide
Cinematic motion by default — text reveals, animated counters, hover layers, live elements
Five AI experts critique every page with citations back to your knowledge
Audience Editions: one canonical deck, many tailored editions per buyer industry
Free forever, no credit card; Pro $15 / Intelligence $29 per user / month
Trade-offs
Collaboration is good, not yet Pitch-level live-editing
Younger product with fewer template skins than Pitch
Best fit when the deck has to defend itself — less optimised for casual internal work
Strengths
Best-in-class real-time collaboration
Generous canvas for custom layouts
Free tier for unlimited members
Strong team workflow features
Trade-offs
No AI review or critique layer
No custom experts on your knowledge
Audience editions are manual
Brand enforcement is opt-in, not automatic
Pricing
Lurio: Free forever, Pro $15/user/month, Intelligence $29/user/month. Pitch: Free for unlimited members; Pro and Business tiers — see pitch.com/pricing.
The verdict
If five people need to edit one deck in real time and review happens in a meeting, Pitch is the right tool. If your decks need to be on your brand, story-tuned, animated, and critiqued before they leave your firm, Lurio is the layer that fixes it.
Free forever, no credit card. The same canonical story Lurio critiques against — not the draft Pitch sends.