Question 1

How does Lurio work?

Accepted Answer

Tell Lurio about your brand (or just paste your website) and it builds a complete, on-brand deck for you: designed, animated, and ready to present. Every slide is unique to you, not a template with your logo dropped in. Refine anything just by chatting. World-class decks, minimal effort.

Question 2

Who is Lurio built for?

Accepted Answer

Anyone who needs a genuinely great deck without spending days wrestling with slide software: founders pitching investors, solopreneurs and consultants sending proposals, sales and marketing teams, and agencies producing client work at volume. If you care how your deck looks and what it says, but don't have a designer on call, Lurio is for you.

Question 3

What makes Lurio different from Canva, Pitch, Gamma, or Beautiful.ai?

Accepted Answer

Most tools hand you a library of templates, so however much you tweak them, the decks tend to look the same. Lurio builds every slide individually around your brand, your content, and your audience, so no two decks look alike. The result feels custom-made, because it is.

Question 4

Why is Lurio so good?

Accepted Answer

Two reasons. First, creation: Lurio builds every slide individually around your brand, your content, and your audience, so the deck feels custom-made rather than a template with your logo on it. Second, critique: when a deck matters, Lurio's review agents critique it for clarity, story, and brand consistency, every note cited to what you've told Lurio about your business. Most tools stop at creation. Lurio also tells you whether what you're about to send is actually right, and nothing goes out without your sign-off.

Question 5

Why can my decks be any format or style I want?

Accepted Answer

Because Lurio writes each slide as JSX code, not by dropping your content into a fixed template. Code isn't locked to a layout, so a slide can become whatever the moment needs: a full-bleed image, an interactive chart, a dense data table, or a single bold line. Most tools assemble decks from a set library of layouts, which is why so many of them end up looking the same. Building every deck in code is what lets yours be one of a kind.

Question 6

How animated and interactive can my decks be?

Accepted Answer

As much or as little as you like. Because each slide is real code, Lurio can add motion, build-ups, hover reveals, animated numbers, and interactive elements, or keep things clean and still. You're never limited to a fixed set of transitions.

Question 7

Can I have my deck reviewed before I send it?

Accepted Answer

Yes. When a deck really matters, Lurio's review agents can critique it for clarity, brand consistency, and whether the story lands, every note grounded in what you've told Lurio about your business. You choose whether to run a review, and nothing goes out without your sign-off.

Question 8

What are Lurio's review agents?

Accepted Answer

Every account comes with five review agents active out of the box: Strategy Critic, Brand Compliance, Narrative Reviewer, Data Integrity, and Audience Fit. Lurio also auto-generates recommended review agents from your knowledge base (brand voice, ICP, past-winning work) that you can edit or disable. And you can build custom review agents from scratch: name, remit, knowledge sources, critique style. All three tiers run on the same review pipeline, every critique is cited.

Question 9

Can I customise which review agents run on each deck?

Accepted Answer

Yes. Turn review agents on or off per document, edit the remit of any recommended review agent, or build a custom review agent for a specific client or deck type. You can also assign reviewers from your team to sign off before anything goes out.

Question 10

How does the knowledge base work?

Accepted Answer

Connect your website, upload past proposals, brand guidelines, call transcripts, and strategic docs. Lurio ingests them once and grounds every review agent critique in your actual company knowledge, not generic AI guessing. The more context you provide, the more precise the critiques.

Question 11

Can my team collaborate and sign off together?

Accepted Answer

Yes. Invite team members, assign roles (Owner, Admin, Member), and share one brand, knowledge base, and deck library across the whole agency. Every proposal has an audit trail: who approved, what review agents flagged, what changed. Senior reviewer workflow built in.

Question 12

What types of communications can Lurio produce?

Accepted Answer

Client proposals are the primary use case: the high-stakes, high-volume communication every agency ships weekly. Lurio also supports sales decks, board updates, product launch decks, and general business communications. Every output is on your brand and reviewed before it goes out.

Question 13

What formats can I share or export?

Accepted Answer

Export to PDF, share via a unique link with built-in analytics (view tracking, time per slide, per-slide engagement), or present directly from Lurio. Link analytics tell you which slides land and which get skipped, useful for refining future proposals.

Question 14

Is my data kept private?

Accepted Answer

Yes. Anything you connect (website, past decks, brand guide, strategic docs) is stored securely and never shared with other customers. Every deck and every critique is grounded in your own data. See our Privacy Policy for full details.

Question 15

How much does it cost?

Accepted Answer

Lurio has plans for individual contributors and agency teams. Visit our Pricing page for current rates and local currency pricing.

Question 16

I have another question. How can I reach you?

Accepted Answer

We'd love to hear from you. Visit our Contact page and we'll respond to every message.

Frequently asked questions

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