The brochure structure that gets read: seven sections, proof before pitch.
A one-line promise, the problem you solve, your value props, proof, and one call to action. That is the structure behind every brochure that gets kept instead of binned. Lurio generates it on your brand from a short brief, and review agents check tone and consistency before you print or share.
The 7-section brochure structure
A brochure has seconds to earn a read. This structure puts the promise first and saves the detail for readers who have already decided to care.
01
Cover and promise
Your name, your logo, and one line stating what you do for whom. The cover's only job is to make the right reader open it. Resist the urge to say everything here: that's what the inside is for.
02
The problem you solve
Name who this is for and the problem they recognise. A reader who sees themselves in this section reads the rest, and one who doesn't was never your buyer. Specific beats broad.
03
Value propositions
Three reasons to choose you, each stated as an outcome for the customer rather than a feature of yours. Cut anything a competitor could claim word for word: parity points dilute the ones that differentiate.
04
What you offer
Your services or product lines, described at the altitude a first-time reader needs: what it is, who it's for, what it includes. Enough to prompt a conversation, not enough to replace one.
05
Proof
The evidence that you deliver: real results, credentials, and client outcomes your team can stand behind. Use only numbers you can defend, and the Data Integrity review agent checks they stay consistent across pages.
06
Case study
One customer story told in three beats: their situation, what you did, what changed. A single concrete story carries more weight than a page of adjectives.
07
Call to action and contact
One clear next step: book a call, visit a page, reply to an email. One CTA outperforms three. Make the contact details impossible to miss, because a brochure that gets read but can't be acted on is wasted.
Why a generated deck beats a template
Skip the template. Get the structure that wins, generated on your brand.
A template gives you a layout
The file was never the hard part. A template still leaves you supplying the brand, the copy, and the argument, which is where the real time goes. And because everyone starts from the same file, every deck built from it looks the same.
Lurio starts from your brand
Paste your website and Lurio builds your brand guidelines: colour, type scale, logo usage, voice, spacing. It then drafts every part of the structure above on that brand, with your content, so nothing looks dropped into someone else's design.
Review agents critique before you send
A template can't tell you whether the argument holds. Five review agents (Strategy, Narrative, Data Integrity, Brand Compliance, Audience Fit) critique every page with cited findings, and nothing ships without your sign-off.