Be our first growth hire and find the audience, message, and channel that Lurio scales on.
£250k equity to start, £70k–£100k base once our round closes (~3 months)
Why this role
Lurio has paying customers who love it and a product that demos brilliantly. What we do not have yet is proof of exactly who buys, why they buy, and where to find more of them, repeatably. That proof is this role. This is not a scale-the-machine job, it is a find-the-machine job: tight experiments across message, audience, and channel until the numbers tell us what to double down on.
What you'll actually do
Get closer to our users than anyone. Talk to the people who paid, the people who signed up and stalled, and the people who left, then turn what you hear into sharper positioning and landing pages you test within the week.
Own activation. More of the people who sign up should reach a finished deck they are proud to send, and you will find where they drop and fix it.
Run one or two channels at a time, properly, in weekly experiment cycles. Kill what does not move signups without ego, double down on what does.
Put AI tools to work on the heavy lifting, from interview synthesis to landing page variants to campaign drafts, so one marketer moves at the pace of a small team.
Build in public alongside the founders. Lurio is a product people love to show off, so give them reasons to.
Who you are
You are a builder, not a brief-writer. You ship, measure, and kill your own ideas without ego.
You have done zero-to-one growth before, at an early-stage startup or on something of your own, and you can talk specifics: what you tried, what failed, what worked, and the numbers behind it.
You know pre-PMF growth is a different sport. There is no budget to buy learnings and no funnel to optimise, just fast cycles of talking to users, testing what you heard, and following the evidence.
You hear 'we do not fully know our ICP yet' and treat it as the job, not a blocker.
You treat AI tools as leverage, not a novelty. One person with the right stack now ships what used to take a team, and you already work that way.
Bonus: a creative streak, and the instinct for making things people want to share.
What success looks like
A rough picture of your first chapter here, not a checklist.
We know which segment converts, what message lands with them, and why, backed by numbers rather than instinct.
At least one acquisition channel works and repeats, documented well enough that spend or a second hire could scale it.
Signup to first finished deck has measurably improved, and we know which changes did it.
There is a weekly experiment rhythm the whole company can see: what we tried, what we learned, what is next.
The honest bit
We are pre product-market fit and we say so out loud: 5 paying customers, real usage, and everything else still to prove. Comp reflects that stage too: you start on £250k in equity, and the £70k to £100k cash base lands about three months in, once our round closes. There is no big budget to hide behind and no funnel to inherit. Growth here comes from craft, speed, and talking to users, and that is the fun part if it is your kind of fun. You will work hand in glove with the founders, and growth strategy is yours to own: you set the direction, we build alongside you. A build-alongside role, not a lone-wolf one.
Logistics
Remote-first, UK / Europe friendly
Equity-first to start: £250k in equity, with a £70k to £100k base kicking in around three months in, once our funding round closes
Reporting straight to the founders
New to Lurio?
See what we are building and what it is like to work here before you apply.
Not sure this is the one? See the other open role.
This is the important part
No CV gauntlet, and no spec work to get in the door. We start with a conversation and go from there.
Use the apply button at the top of this page to send us your details and CV in under a minute. Prefer to talk first? Email careers@lurio.ai with a couple of lines on why this role caught your eye, or just ask for 15 minutes. A short note or a quick call, nothing to prepare, no deck required.
The best people we have met got what Lurio is in about five minutes. We think you will too.