Or AI storytelling.
Tome made AI storytelling feel native. Lurio is purpose-built for the use case Tome doesn't serve: brand pulled from your website, narrative spine built around what makes your case defensible, cinematic motion on every slide, and five review agents critiquing every page before it leaves your firm.
Free forever, no credit card. Lurio vs Tome below.
The short answer
Choose Lurio for high-stakes business decks: client proposals, sales decks, and board packs drafted on your brand and critiqued by review agents before you send. Choose Tome for exploratory AI storytelling, where narrative play matters more than brand fidelity or review.
01 · At a glance
Two different problems, two different products.
02 · Pick by job
An honest read on where each one is genuinely the better answer. No straw men.
Best for Lurio
01
Agencies producing high-volume client proposals
Strategy, digital, IT, creative, PR: five sub-types of agency where every proposal has to defend itself in front of a senior buyer. Lurio's review layer is built for this exact shape.
02
Firms where brand is the differentiator
Lurio extracts your brand and enforces it on every page. The Brand Compliance review agent catches drift before junior work goes out under your name.
03
Anyone who has lost a pitch to a data error
The Data Integrity review agent reconciles numbers across slides and against your sources. It catches the CAC/LTV mismatch before the prospect's CMO does.
Best for Tome
01
Solo storytellers building narrative-first content
Tome's strength is the generative storytelling flow: long-form, evocative, image-rich. If you're building a narrative essay in slide form, Tome's surface fits.
02
Exploratory or thought-leadership decks
Where the goal is to tell a story rather than win a contract, Tome's generative defaults can produce something more evocative than a structured proposal tool.
03
Internal updates with no brand stakes
When the deck won't leave your team and the brand doesn't need to defend itself, Tome's frictionless creation flow is pleasant.
03 · The trade-offs
No tool wins on every dimension. Here is exactly where each one trades.
Strengths
Narrative spine built from your source material, argues your case in the order the buyer needs to hear it
Brand pulled from your website automatically and applied to every slide
Cinematic motion as tone: text reveals, animated counters, hover layers, live elements
Five review agents critique every page with citations back to your knowledge
Audience Editions: one canonical deck, many tailored editions per industry or buyer
Free forever; Pro $15 / Intelligence $29 per user / month
Trade-offs
Less aesthetic-essay than Tome; built for decks that have to win, not decks that have to feel
Younger product with fewer narrative skins
Best fit for high-stakes business decks, not solo storytelling
Strengths
Frictionless AI-generated storytelling flow
Strong image and aesthetic defaults
Native mobile experience
Good for thought-leadership content
Trade-offs
No AI critique or review agent layer
Limited brand enforcement
No audience editions per vertical
Not built for proposal/review workflows
04 · The evidence
Independent research on how B2B buyers actually read decks. This is the problem the review layer exists to solve.
17%
of a B2B buyer's purchase journey is spent with any one supplier. The rest of the time, your deck argues your case without you in the room.
Source: Gartner, The New B2B Buying Journey
Under 3 minutes
is the average time a reader spends on a deck, with attention concentrated on a handful of slides rather than spread evenly.
Source: DocSend deck engagement research
40–60%
of qualified B2B pipeline ends in no decision at all, most often because the buyer fears making a mistake, not because a rival won.
Source: Dixon and McKenna, The JOLT Effect
Pricing
Lurio: Free forever, Pro $15/user/month, Intelligence $29/user/month. Tome: Free with limits; Pro and Enterprise tiers. See tome.app/pricing.
The verdict
Tome is a beautiful storytelling tool. Lurio is the deck platform for high-stakes business decks: on your brand, story-tuned to the buyer, cinematic, critiqued by review agents. Different products, different problems. Pick the one that matches the job you're hiring it for.
Free forever, no credit card. The same canonical story Lurio critiques against, not the draft Tome sends.