Side-by-side comparison

Lurio

vs

Tome

Investor-grade decks tuned to your buyer.

Or AI storytelling.

Tome made AI storytelling feel native. Lurio is purpose-built for the use case Tome doesn't serve: brand pulled from your website, narrative spine built around what makes your case defensible, cinematic motion on every slide, and five AI experts critiquing every page before it leaves your firm.

Free forever, no credit card. Lurio vs Tome below.

01 — At a glance

Lurio vs Tome at a glance

Two different problems, two different products.

What you get

Lurio

Tome

AI-drafted slides from a prompt

Yes — on your brand from a URL or brief

Yes — Tome's core feature

AI critique with citations

Five experts review every slide

Not available

Brand guidelines, not just a theme

Full brand guidelines auto-built from your website — colour, type scale, logo usage, voice, spacing, accessibility — enforced on every slide

Theme picker

Custom experts on your knowledge

Train experts on past-winning work

Not available

Audience editions per buyer

One source, many tailored editions

Not native

Built for client proposals

Yes — agency workflow is the wedge

Story-first, generic use cases

Audit trail per proposal

Who approved, what changed

Version history

Free tier

Free forever, no credit card

Free with limits

Paid plan

Pro $15 / Intelligence $29 per user / month

Pro and Enterprise tiers

02 — Pick by job

Pick the tool that matches the job

An honest read on where each one is genuinely the better answer — no straw men.

Best for Lurio

01

Agencies producing high-volume client proposals

Strategy, digital, IT, creative, PR — five sub-types of agency where every proposal has to defend itself in front of a senior buyer. Lurio's review layer is built for this exact shape.

02

Firms where brand is the differentiator

Lurio extracts your brand and enforces it on every page. The Brand Compliance expert catches drift before junior work goes out under your name.

03

Anyone who has lost a pitch to a data error

The Data Integrity expert reconciles numbers across slides and against your sources. It catches the CAC/LTV mismatch before the prospect's CMO does.

Best for Tome

01

Solo storytellers building narrative-first content

Tome's strength is the generative storytelling flow — long-form, evocative, image-rich. If you're building a narrative essay in slide form, Tome's surface fits.

02

Exploratory or thought-leadership decks

Where the goal is to tell a story rather than win a contract, Tome's generative defaults can produce something more evocative than a structured proposal tool.

03

Internal updates with no brand stakes

When the deck won't leave your team and the brand doesn't need to defend itself, Tome's frictionless creation flow is pleasant.

03 — The trade-offs

The honest pros and cons

No tool wins on every dimension. Here is exactly where each one trades.

Lurio

Strengths

Narrative spine built from your source material — argues your case in the order the buyer needs to hear it

Brand pulled from your website automatically and applied to every slide

Cinematic motion as tone — text reveals, animated counters, hover layers, live elements

Five AI experts critique every page with citations back to your knowledge

Audience Editions: one canonical deck, many tailored editions per industry or buyer

Free forever; Pro $15 / Intelligence $29 per user / month

Trade-offs

Less aesthetic-essay than Tome — built for decks that have to win, not decks that have to feel

Younger product with fewer narrative skins

Best fit for high-stakes business decks, not solo storytelling

Tome

Strengths

Frictionless AI-generated storytelling flow

Strong image and aesthetic defaults

Native mobile experience

Good for thought-leadership content

Trade-offs

No AI critique or expert review layer

Limited brand enforcement

No audience editions per vertical

Not built for proposal/review workflows

Pricing

Verified March 2026

Lurio: Free forever, Pro $15/user/month, Intelligence $29/user/month. Tome: Free with limits; Pro and Enterprise tiers — see tome.app/pricing.

The verdict

Which one for you?

Tome is a beautiful storytelling tool. Lurio is the deck platform for high-stakes business decks — on your brand, story-tuned to the buyer, cinematic, critiqued by experts. Different products, different problems — pick the one that matches the job you're hiring it for.

Free forever, no credit card. The same canonical story Lurio critiques against — not the draft Tome sends.

Frequently asked questions

See what the experts flag on your next deck

Lurio is free to start, no credit card. Draft a deck on your brand and run a full expert review in one session.