SLY DOG RUM
Investment Brief

Rebellious Craft.
Commercially Ruthless.

SLY DOG RUM is a multi-award-winning, 100% natural spiced rum engineered for high-margin scale. We bypass expensive DTC customer acquisition by dominating the independent trade first, creating a pull-based model that major retailers can't ignore.

100% NATURALMULTI-AWARD WINNINGSPICED & STONED FRUIT
SLY DOG Spiced Rum Bottle Closeup

// Proven Unit Economics & Early Traction

(Click cards to expand)
37,500
Bottles Sold
Direct-to-consumer and retail volume milestone.
+
400+
On-Trade Sits Live
Active commercial accounts across bars, pubs, and restaurants.
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23%
Market Share
In core targeted regional accounts and independent channels.
+
+15%
YoY Growth
Consistent double-digit expansion of core distribution volume.
+

// The Investment Opportunity

£500k
Raise Target
Full EIS Relief Available
£3M
Pre-Money Val
Sleek ~9.2x ARR Multiple
£876k
2026 Forecast
High on-trade & retail velocity
•
Compelling Early-Stage Valuationin a category attracting sustained M&A appetite.
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High Upside for Early Investorsdriven by proven brand cut-through and expanding listings.
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Multiple Exit Pathwaysincluding strategic acquisition by global spirits groups.
IT'S TIME TO JOIN THE PACK
Own part of a brand you'll actually want to drink and be seen drinking!
EIS Relief Available
1 / 1SLY DOG RUM: Rebellious Craft, Commercially Ruthless